Infographics are visual presentation of information in the form of charts, graphs or other images with minimal text. When you want people to quickly grasp a business idea it is better to use infographics. Infographics stand out from other information and the idea is easily conveyed.  It’s just information plus graphics. When you need to explain a complex concept to your readers, you can use infographics. It is purely visual marketing. We will walk you through some tips to create stunning infographics in Pixelfy.

Keep it Simple and Clear

We live in an age of information overload. Data alone is very difficult to process and many may find it boring. Content with images get more likes. It should be concise and to the point. Readers will be able to comprehend the visuals faster if it is kept simple. Don’t overwhelm the user with too many images. So the point is to express our thoughts to the viewers in a single glance.

Tell a Story

If you are trying to produce raw data, nobody will be interested. Organise the facts and make it relatable to your audience. There should be some interesting element that keeps your viewers engaged. People love to hear when you have a story to share. Your audience need to understand what you are talking about.

Minimal use of colors

Choice of colors should be minimal. If color crowding happens, it may confuse the reader. The reader will not know where to focus his attention. Make it a point to highlight your priorities with the best possible color.

Infographics is an emerging medium that change the way we tell stories. If you want to explain any complex or weird concept, then go for infographics. This is a medium that is easily shareable and communicates a lot of information. Well-organised and well presented graphics and data visualizations is more than enough to explain the content to your audience.